How Mature is Your Content Marketing ?
Only 37% of B2B & 40% of B2C Marketers have a Content Marketing Strategy
Image source: Content Marketing Maturity Model, Gartner for Marketers, (July 2016)
According to the Content Marketing Institute, only 37% of B2B and 40% of B2C marketers have a documented content marketing strategy.
In this case, it doesn't make sense to be in the majority. Create an effective content marketing that encompasses SEO, Social Media, Blogging and PR so you can start seeing the awesome power of content marketing helping you brand become a super brand!
How Can Exegy Consulting Help You?
Content Marketing Audit
Content Marketing Strategy
Content Marketing Strategy
Content Marketing Audit is a very important process since you need to create a content baseline- what's tried, what's not, what worked, what sucked, what's the competition up to, etc. The results from this Content Audit will help plan your Content Marketing Strategy.
Content Marketing Strategy
Content Marketing Strategy
Content Marketing Strategy
Why do you want to create Content? What are the primary and secondary goals? Who are you creating it for? What distribution channels should you use?
These are just some of the questions we ask when we create a content marketing strategy for your brand.
Content Production
Content Marketing Measurement & Performance Optimization
Content Marketing Measurement & Performance Optimization
We have created top notch content across video, powerpoint, blog articles and collaterals such as brochures, flyers, etc. We have content production capabilities in English and regional languages.
Content Marketing Measurement & Performance Optimization
Content Marketing Measurement & Performance Optimization
Content Marketing Measurement & Performance Optimization
Once content is created, its important to measure, analyse and optimise the content otherwise the ROI will be sub optimal. Exegy Consulting can help with end to end content marketing services - from strategy to creation to distribution and optimisation.