Exegy Consulting is one of the top content marketing agencies in India and has clients around the world. Our founder has managed content marketing for StyleCraze, an online media portal, with more than 20 million monthly unique visitors. Our team has used content marketing best practices to significantly increase content marketing ROI for clients.
Here are just a few ways how content marketing can help businesses and brands:
Image source: Content Marketing Maturity Model, Gartner for Marketers, (July 2016)
According to the Content Marketing Institute, only 37% of B2B and 40% of B2C marketers have a documented content marketing strategy.
In this case, it doesn't make sense to be in the majority. Create an effective content marketing that encompasses SEO, Social Media, Blogging and PR so you can start seeing the awesome power of content marketing helping you brand become a super brand!
Content Marketing Audit is a very important process since you need to create a content baseline- what's tried, what's not, what worked, what sucked, what's the competition up to, etc. The results from this Content Audit will help plan your Content Marketing Strategy.
Why do you want to create Content? What are the primary and secondary goals? Who are you creating it for? What distribution channels should you use?
These are just some of the questions we ask when we create a content marketing strategy for your brand.
We have created top notch content across video, powerpoint, blog articles and collaterals such as brochures, flyers, etc. We have content production capabilities in English and regional languages.
Once content is created, its important to measure, analyse and optimise the content otherwise the ROI will be sub optimal. Exegy Consulting can help with end to end content marketing services - from strategy to creation to distribution and optimisation.
Customer testimonial videos, HR induction videos, fashion shoots, ad films, influencer videos - we have experience running large YouTube channels and making ad films, customer testimonials for brands like MyGate, Marico, StyleCraze, Parachute Advanced, etc. Reach out to us to discuss your requirements.
Explainer videos, product demo videos, sales videos, etc. - we can help you with all of these.
We have created content for top companies like Treebo Hotels, CasaOne, Tech Mahindra, StyleCraze, Jewellerista, etc. We have created blog content at a massive scale for clients that has helped them boost their SEO traffic and user engagement.
We create crisp and engaging powerpoint decks that you can use to confidently present to clients, investors and employees.
We know the workings of Facebook, Instagram, Pinterest, Twitter and LinkedIn.
We create really effective email marketing content and drip campaigns.
Infographics are a good way to represent information and data and also perform well on social media. Infographics are also a good way to get backlinks from sites.
Any collateral you create should represent your brand and should be the start of a conversation. High quality collaterals are especially important for brands in the B2B space. We can create collateral that will impress your clients.