Objective- Lead generation through organic traffic and reduction of paid marketing budget
· Analyse and revamp SEO strategy
· Optimise paid marketing campaigns
· Improve traffic to lead conversions through Landing Page Optimisation
· Increased SEO traffic from 30k/month to 350k/month in 10 months
· Reduced Paid Marketing Budget from 20 lakhs/month to under 3 lakhs/month
India’s largest online legal services company
Getting a new medical practice to rank in Hyderabad
Hyderabad headquartered Apollo Hospitals was looking for Search Engine Optimization (SEO) for 2 specialities (Sexual Medicine Specialist and Gastroenterology) for their Hyderabad hospitals. Their hyderabad.apollohospitals.com website was not even present in the Google search results for one of their speciality, ‘sexual medicine’. However, the website was ranking on the 4th page of Google search results for another speciality, ‘Gastroenterology’ . This resulted in less discoverability of the Apollo Hospitals healthcare portal leading to a potential loss in patient appointments. Exegy Consulting executed a quick SEO tactic that leveraged the high Domain Authority of Apollo Hospitals and got to SERP 1 within one month.
SEO for B2B client
How we helped a local up-and-comer beat international rivals, such as Butchi (established in 1943), IKA (1910) and Fischer (1902) in just three months with a world-class SEO strategy.
The Business Problem
Hyderabad-based Aditya Scientific competes against a fewinternational brands with deep pockets and decades of experience. While the traditional lead generation channels hadworked reasonably well for Aditya Scientific, it was imperative for them to look at online avenues for further growth.
One of the biggest challenge for them was the poor visibility of their website. Aditya Scientific’s website was not present in the top 10 pages of Google Search Results, with the first page dominated by their experienced competitors.